![]() It was voted winner of The Readers’ Choice Award by ConventionSouth Magazine – ahead of 2,000 other venues, facilities and Convention Visitors Bureaus. The Maxwell Center opened March 1, 2018, and in its first year of operating held 204 event days, and another 236 event days in 2019. Additionally, the Visit Goldsboro office collaborated with local hotels to document actualized room nights based on contracted events to ensure the data was as robust as possible. These include, The Maxwell Center’s internal reports for contracted events during its first year of operating, Goldsboro-Wayne County Travel and Tourism market research, and Visit NC’s 2019 Visitor Profile Study. The report is based on data collected from multiple sources. The Maxwell Center held 119 events days, which is nearly half the amount of events held in 2019. This is a 78% decrease in economic impact, when compared to 2019’s figures. That translates to $82,935 of estimated sales tax generation and $1,808 in hotel occupancy taxes. Click here to read the full report.ĭespite the coronavirus cancellations, there was still $1,228,661 of visitor spending throughout local businesses due to events taking place at the Maxwell Center between January 1 – December 31, 2020. While this report documents the economic impact of The Maxwell Center, the report will also show how the coronavirus significantly affected the venue’s performance in 2020 and will serve as a benchmark for Wayne County’s recovering visitor economy. Due to the pandemic, 2020 was a devastating year for meetings and conventions, as travel and tourism was one of the hardest hit sectors of the economy across the world. Normally, the purpose of this annual report is to determine and track how The Maxwell Center impacts the Wayne County economy by generating new revenue from visitor expenditures during their visit to the venue in 2020. Visit Goldsboro, the travel and tourism department for the City of Goldsboro and Wayne County, has published an economic impact report on the 2020 calendar year of The Maxwell Center in Goldsboro, North Carolina.
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